Working with Nonprofits
Throughout the past three years, I have been fortunate to have had several opportunities to work with non-profit clients – either for class projects or through North Road. In the past, I worked with Habitat for Humanity of Dutchess County and the North Road client, BeaconArts. Currently, I am working with the Poughkeepsie Salvation Army, Good Reasons – a nonprofit dog treat company that provides employment opportunities to the disabled community – and finally the National Alliance for Mental Illness, Mid-Hudson chapter as the Account Executive at North Road.
The experience of working with all of these non-profits, each in a different capacity, taught me not only how to maintain a collaborative partnership with a client, but also how to cater a communication approach to non-profit organizations. Here are my three biggest takeaways of working with non-profit organizations.
1. Non-profits are cooler than you think!
Working with a non-profit can be intimidating. Typically, they ask for your help because either they don’t have a communications program in place, or the current program needs to be completely revamped. The thought of starting from scratch is scary. But, in my experience, my clients have great ideas, but need extra hands and resources when it comes to execution of the tactics. They welcome the idea of working with someone who has a fresh perspective! With their flexibility and enthusiasm, you have the ability to create some special work.
2. Limited resources = extra creativity
Whether it is a small budget, a short amount of time, or only two people in the communication department, non-profit organizations are often limited in resources. Don’t be overwhelmed or defeated by this challenge. You have the ability to dig into your creative side by developing strategies and tactics that are unique and manageable for your client. Having a great idea is one thing, but actually being able to implement those ideas with the available resources, is what matters to your client.
3. Passion is in every ounce of your work
The work you do for a non-profit isn’t just for an organization, but it's for an important cause. With each client I’ve worked with, I found myself becoming more and more involved with the cause associated with each group. I wasn’t writing a press release to promote sales of a product. I was writing a press release to inspire involvement in a special cause, as well as to spread the word about how important it is to support this cause. Also, because you are also working with people who are incredibly passionate about the cause they work for, you quickly become inspired and motivated by their dedication.
There is so much more to discover when it comes to working with incredible organizations; you will have to learn for yourself by getting involved with a non-profit!
